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Authors
Affiliations
1 National Centre for Science Information, Indian Institute of Science, Bangalore - 560 012, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 35, No 3 (1998), Pagination: 189-196
Abstract
Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.
Keywords
Marketing Information Service, Multimedia Presentation, Hardware Requirements, Softwares, NCSI.